Special Agents Know Their Value!
June 25th, 2013
I was working and eating lunch at Morning Times, my favorite coffee shop in Downtown Raleigh, the other day when a young woman sitting next to me started chatting me up about an interview she had coming up with an attorney. She was obviously quite nervous. Why else would she be talking to a John Locke look alike, lol. I guess she felt because I was older and obviously extremely accomplished in my field, I am a Special Agent you know, that I would be able to give her some special insight. She was particularly concerned about how to ask for what she wanted to be paid.
I thought about this for a bit and it occurred to me that this is something we, as REALTORS®, deal with dozens of times a year. Whether we realize it or not, we get interviewed constantly by buyers and sellers. Sometimes it is in a more formal setting, like a listing appointment, and other times it might just be sitting in the coffee shop. In any event we have to be able to make a case for getting hired by our clients. We have to know what our value is. You cannot expect someone else to know your value when they have never seen you work your magic REALTOR® wand and sell their home at maximum price in minimum time with very little fuss.
So how do we explain to a potential “employer” what our value is and why they should hire us. Well, like I told the young professional trying to get her foot in the door at the law firm, you have to know your worth if you are going to set your price. What do you have to offer that the client or employer will pay for.
At The Mission Possible Team, we like to focus on knowledge, experience, and customer service. We have knowledge of the real estate process, knowledge of the local market here in Raleigh, Durham and Cary, knowledge of the rules and regulations in North Carolina, and knowledge of all the tools available to us to help streamline our jobs. We have experience. Homeowners or potential homeowners typically buy or sell a home every 5 to 7 years. If we only sold one home every 5 to 7 years Dani’s shoe collection might actually leave room for me to hang a shirt in the closet. Watching HGTV till your eyes bug out is no substitute for actually facilitating the sale of a home dozens of times a year. As REALTORS®, we have seen that bump in the road before and we know how to navigate it. We know what a “major issue” on an ins pection report is and no, it is not the anti-tip bracket on the stove. We know what “final offer” really means in a negotiation. Lastly, we are going to give you 5 Star service. You know that really fine dining restaurant where the staff anticipates your every need and meets it before you ask for it. Thats how we roll. Whether you are buying or selling a 60k condo or a 800k dreamhome, we will give you the same attentive, responsive, professional service you deserve. In fact, we love it when a client says ” I have never had a REALTOR® treat me this way”. Of course we hope they meant that in a good way 🙂
Defining our value to our clients is something we have become very comfortable with.
So, my advice to the young paralegal, know your value, be confident of your skills and talents, and ask for what you want. Oh, and dont talk to strangers.